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Wine and Fashion Industry: an indissoluble marriage.

Wine and Fashion Industry: an indissoluble marriage.

Italy in the world reaps international successes for fashion and wine. These branches provide a considerable added-value to our economy, involving fashion victims and wine lovers.
These two worlds come together, intersect each other, sometimes they speak a common sensory language. The sight, for example: Bordeaux is a kind of red tone that takes its name from the French Burgundy wines. Wine’s color changes over the years: here’s the Ruby, Garnet-red and the purple-red, wore by Medici’s Family during Reinaissance.

Latest fashion trends for the new spring are mostly inspired by floral themes: dresses with floral motifs of all kinds, shapes and sizes evoke those same aromas that can be found in a glass of wine. The sense of smell is inebriated with scents of violets, iris, rose, lavender and broom, a “corbeille” of heady scents.
The sense of touch: as well as the fingers caress the cloth, our imagination comes alive inspired by Pablo Neruda’s words “..smooth wine, like a soft velvet..”. All these emotions can be found in I BALZINI wines.
Wine and Faschion also share a word: vintage. To wear a designer clothes found in a thrift shops or paid dearly in a trendy store it is synonymous with elegance. Several fashion-addicted are prepared to pay astronomical sums to get hold of an original Chanel of the 40s. In the same ways, wine lovers look for old wine vintages in specialized wine shops or in high level auctions, like Christie’s, Sotheby’s and Pandolfini in Florence.

The wine’s world has conquered also many fashion designers who have become vigneron: Roberto Cavalli produces a wine bottled with his own distinctive style; Ferragamo’s family has a winery, Il Borro; Antonio Moretti is the owner of Tenuta Setteponti and he is also an entrepreneur in the fashion industry together Carshoe and Arfango; Stefano Ricci, owner of the homonymus brand, “dress” his bottles with cashmere. Out of Tuscany we can find Renzo Rosso, “Mr Diesel”, who produce wines using his name; Missoni have vineyards in Langhe and in Sicily; Brunello Cucinelli started to produce wine in order to be closer to a rural life.

I Balzini Label Fashion
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