BACK TO THE FUTURE

A new production perspective combined with the historical search for excellence

The Back to the Future project began during the 2017 harvesting, only a few days after Diana became the CEO of I Balzini. Diana, supported by more than thirty years devoted to the pursuit of excellence, has the passion and the craving for renewal of young entrepreneur from a business family.

OUR HISTORY

OUR WINES

Passion and Dreams of Renewal

The Back to the Future project began during the 2017 harvesting, only a few days after Diana became the CEO of I Balzini. Diana, supported by more than thirty years devoted to the pursuit of excellence, has the passion and the craving for renewal of young entrepreneur from a business family.

OUR HISTORY

OUR WINES

DIANA’S VISION

Driven by the enthusiasm of giving a personal contribution, Diana immediately began to work towards restoring original production ideas and methods, and to combine them with more contemporary sensibilities. The need to mark this generational transfer, not only in terms of wine-making but also of image and communication, took a couple of years, the time necessary to understand how to integrate tradition and innovation without undoing the company’s history.

THE PROJECT

In the Back to the Future project, English words were removed from the names of the wines, restoring them to a more authentic version highlighting the physical configuration of the vineyards. I Balzini, which is the official designation of the property, gets its name from the crags (balze) that characterize it.

This linguistic transition does not impact on the colors of the labels. By removing the literal translation, it emphasizes its local character.

Following this, in 2021 we presented Balze Rosse, Balze Rosa, and Balze Verdi

We are an officially recognized organic business

The Back to the Future project is bringing about other changes as well, well beyond the language and design of our labels, as we approach to increasingly transform production and enological aspects.

This also involves the recognition of a way of working that I Balzini has been implementing for many years: organic farming. We were recently awarded the official certification, to officialize our attention towards the environment and consumers.

We are an officially recognized organic business

The Back to the Future project is bringing about other changes as well, well beyond the language and design of our labels, as we approach to increasingly transform production and enological aspects.

This also involves the recognition of a way of working that I Balzini has been implementing for many years: organic farming. We were recently awarded the official certification, to officialize our attention towards the environment and consumers.