Wine and Fashion Industry: an indissoluble marriage.

Italy in the world reaps international successes for fashion and wine. These branches provide a considerable added-value to our economy, involving fashion victims and wine lovers.
These two worlds come together, intersect each other, sometimes they speak a common sensory language. The sight, for example: Bordeaux is a kind of red tone that takes its name from the French Burgundy wines. Wine’s color changes over the years: here’s the Ruby, Garnet-red and the purple-red, wore by Medici’s Family during Reinaissance.

Latest fashion trends for the new spring are mostly inspired by floral themes: dresses with floral motifs of all kinds, shapes and sizes evoke those same aromas that can be found in a glass of wine. The sense of smell is inebriated with scents of violets, iris, rose, lavender and broom, a “corbeille” of heady scents.
The sense of touch: as well as the fingers caress the cloth, our imagination comes alive inspired by Pablo Neruda’s words “..smooth wine, like a soft velvet..”. All these emotions can be found in I BALZINI wines.
Wine and Faschion also share a word: vintage. To wear a designer clothes found in a thrift shops or paid dearly in a trendy store it is synonymous with elegance. Several fashion-addicted are prepared to pay astronomical sums to get hold of an original Chanel of the 40s. In the same ways, wine lovers look for old wine vintages in specialized wine shops or in high level auctions, like Christie’s, Sotheby’s and Pandolfini in Florence.

The wine’s world has conquered also many fashion designers who have become vigneron: Roberto Cavalli produces a wine bottled with his own distinctive style; Ferragamo’s family has a winery, Il Borro; Antonio Moretti is the owner of Tenuta Setteponti and he is also an entrepreneur in the fashion industry together Carshoe and Arfango; Stefano Ricci, owner of the homonymus brand, “dress” his bottles with cashmere. Out of Tuscany we can find Renzo Rosso, “Mr Diesel”, who produce wines using his name; Missoni have vineyards in Langhe and in Sicily; Brunello Cucinelli started to produce wine in order to be closer to a rural life.

What about a Valentine’s Day toast ?

Statistics show that lovers are used to choose the great Italian red wines. Maybe for the color? Red like passion, like fire, like wine… All of these things are very important in a love story.
Normally, for Valentine’s day, the lovers choose a restaurant or intimate place where to enjoy the wine, looking into the eyes by candlelight. In these occasions an elegant wine, pleasant to drink, makes the evening unforgettable. It fills the atmosphere of sensuality with its perfect balance and intense scents.
Lovers choice of wine creates a great feeling. Choose together is to share a moment of complicity. The lovers’ universe is large and varied, a famous aphorism says:
“A woman and a glass of wine meet every need, who does not drink or kissing is worse than dead” Johann Wolfgang von Goethe (1749 – 1832)
Have a great Valentine’s day!!

Don’t waste wine it’s a treasure.

Wine is a precious good, it needs patience to be product and time to be aged.
A glass of wine has positive effects on the mind and the body: it contains polyphenols and bioflavonoids and these are good for your mood and keep away both negative effects of aging and some diseases. Then it’s fine to drink… but just if in moderation.
Taste it with the family and all friends and store it with care any remaining for the day after. There are new and efficient taps which allow to preserv the wine for some days.
You can also use it for cooking, we can suggest some recipes: for example, the Risotto a I Balzini!
Il risotto a I Balzini is enjoyable and tasteful, it hides a secret by Antonella D’Isanto in order to make the dish delicate and pleasurable.

Rice with I Balzini White Label

Serves 4
350 g Carnaroli rice
1 shallot
2 sausages
Stock as necessary
100 g boiled “cannellini” beans
1 glass of red wine I Balzini White Label
3 tablespoons of olive oil
Tuscan matured Pecorino cheese

Sauté minced shallot in oil on a low flame, then add chops and peeled sausages. Press the sausages with a fork; add the rice, sauté for 5 minutes stirring frequently, pour a glass of red wine I Balzini White Label and allow the alcohol to evaporate.
Add some stock as needed and finish cooking. When it is almost done, add (this is Antonella D’Isanto secret!) some pressed Cannellini beans and combine all ingredients.
When cooked, let the rice sit for a couple of minutes and serve with flakes of Pecorino cheese.